Mix’d Up
Alcohol / Beverage
Brand System • Packaging Design • Campaign Visuals
Brand Strategy • Identity Design • Packaging Design • Art Direction
Mix’d Up was established as more than just a beverage brand; it aims to create a social experience centred around flavour, energy, and self-expression. Tailored for a new generation of adult consumers, the brand combines the art of craft cocktails with engaging storytelling to develop an identity that feels bold, premium, and instantly memorable.
From brand positioning and brand identity design to packaging, visual storytelling, and experiential applications, the project offered a broad creative canvas. Every touchpoint was intentionally crafted to build a cohesive beverage brand identity that feels equally engaging on shelves, in bars, across digital platforms, and within real social environments.
The modern beverage market is saturated with brands that either feel overly commercial or excessively premium, creating very little space for identities that feel expressive, social, and culturally relevant.
Mix’d Up needed to establish a distinctive presence that could instantly stand apart while connecting with modern adult consumers. The challenge was not only to create a memorable logo but also to develop a complete brand identity system that could seamlessly translate across packaging, menus, social media, merchandise, and physical brand environments without losing consistency, personality, or premium appeal.
We developed a storytelling-driven branding system focused on the concept of blending flavors, moods, and experiences.
The identity combines expressive typography, graphic elements, vibrant colour storytelling, and product-led packaging to create a brand that feels energetic yet refined. Every design decision from logo construction to flavour differentiation and environmental applications was crafted to deliver a seamless and scalable brand experience.
The result is a bold premium beverage branding system that feels memorable, flexible, and aligned with modern drinking experiences.
Logo & Visual Design
Social Media Visuals
Packaging Design & Print Design
Strategic Brand Identity Design
Brand Application & Experience Design
The Mix’d Up logo transforms typography into storytelling.
A custom cocktail glass is integrated directly into the wordmark, symbolising the craft of mixing, while the flowing liquid element creates movement and energy. Citrus garnish details, carbonation bubbles, and structural balance bring character, freshness, and recognisability to the identity.
The result is a logo that feels playful, premium, and instantly ownable.
The packaging features bold colors, clean layouts, and strong logo visibility to ensure instant recognition across flavors.
Bold Typography Strong and Confident Brand Personality.
Cocktail Glass Represents the Craft of Mixing Drinks.
Liquid Flow Symbolizes Movement, Mixing and Experience.
Citrus Garnish Adds Freshness, Flavour, and Character.
Bubbles Represent Carbonation, Energy and Liveliness.
The packaging features bold colors, clean layouts, and strong logo visibility to ensure instant recognition across flavors.
The packaging system was designed to maximise shelf presence while creating instant flavour recognition. Bold colour differentiation, strong logo visibility, and clean layouts ensure each product variant feels unique while remaining part of one unified packaging design system. The result is a logo that feels playful, premium, and instantly ownable. From single cans to cartons and bottle applications, every package strengthens brand recall and premium perception.
Beyond packaging, Mix’d Up extends into real-world experiences through menus, social media creatives, merchandise, promotional visuals, retail applications, and environmental branding.
Every touchpoint was designed to create a brand experience that feels immersive, memorable, and built for modern social culture.
Let's make it visually unforgettable.
